Sweet Iron is a woman-owned company that focuses on strategic head hunting and guiding. Just like sweet iron, a steel which has been worked hard but becomes sweet (making it a favorite among western horses), they persevered through creating a company that solves a multiplicity of complex talent and business challenges in other companies to bring them success.
DESIGN NOTES
Sweet Iron is inspired by the founder’s love and fascination of horses. Sweet Iron values authenticity, integrity, strength and independence. The main element is a horse merged within the “S” to demonstrate the authenticity of the barn and natural vibe. Meanwhile, the color scheme consists of rich, earthy tones to express that warmth and familiarity of being in the countryside.
Mini Brand Strategy | Moodboard | Color | Type | Logo Variations | Service Deck
LOVE NOTE
“Oh my, this is so perfect and beautiful!!! Wow Lexy! I’m speechless…This was perfect timing and I have tears in my eyes - it’s incredible! You’ve captured me perfectly!”
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