Motherhood can be a rollercoaster of emotions from joyful to overwhelming. Raw Baby gets it – you've got enough on your plate without worrying about what's in your baby's skincare. They have formulated safe, nourishing skincare products derived from the finest earth materials to soothe and nourish your little one. No harmful chemicals, just pure goodness.
DESIGN NOTES
The primary graphic for RawBaby is ginger, a traditional Chinese medicine. Ginger has been used for centuries for several benefits including, but not limited to, increasing serotonin, dopamine, digestion, and immunity. Although the miracle spice is known for its root appearance, the plant itself is a beautiful flower that blooms in red, orange, or yellow. The illustration has an organic and raw approach with ragged, hand-drawn shapes. The font for “RawBaby” has been custom created. It is a minimal and bubbly sans-serif font with extra curves to evoke playfulness, simplicity, comfort, and nature.
Brand Strategy | Moodboard | Color | Type | Logo Variations | Brand Marks | Patterns | Creative Direction | Packaging Design
LOVE NOTE“I’ve used Lexy’s services before so I knew when I was starting my new natural brand that I wanted her to have full creative control over my branding. We went over the basics of my ideas and lexy took off with it and created a beautiful logo, branding marks and label. I knew that she had a love for organic and natural so she was perfect for my brand and captured the innocence and safe alternative my brand had to offer. I am now confident to offer my products to the world knowing it comes with true professionalism in my branding. Thank you Lexy for making RawBaby become a real brand in this competitive market! You are so talented at what you do.”
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