Based in sunny California- Baylight is a woman-owned carpet cleaning company. They prioritize your family’s safety by exterminating dust, allergens, dirt, and stains with safe, non-toxic, biodegradable ingredients. Known for their reliability and quick results, Baylight provides the highest quality of cleanliness and safety. Count on Baylight- so you have one less thing to worry about for your family.
DESIGN NOTES
Two of the most significant aspects that Baylight and I wanted to emphasize in their brand identity were 1) the woman-owned, feminine side and 2) the strong, reliable side. Through the strategic combination of a custom, hand-written soft script font and a bold sans-serif font, this logo expresses that.
Taking inspiration from Baylight’s origin location, California, we pulled color hues that matched the pacific ocean and the bright, cheerful sunshine. This color palette beautifully embraces where Baylight was born and brings a sense of cleanliness and serenity.
Brand Strategy | Moodboard | Color | Type | Logo Variations | Brand Marks | Patterns | Creative Direction | Business Cards | Vehicle Wrap
LOVE NOTE
“I cannot be happier with the service provided from Lexy for my business branding. I wanted to stand out different from my competitors as the only all woman-owned and operated carpet cleaning company. I wanted a modern, sleek and feminine look. Lexy captured what I wanted and surpassed my expectations… I get compliments everyday how my van is the nicest van they have seen and how much they love the look of my business branding. All thanks to Lexy, I stand out and am the most successful woman-owned service business of the OC. I will continue to recommend her services and use her for all future branding needs.”
Let’s bring your vision to life.